SCB Accelerates Growth with Launch of New Office


Kuching, 3rd July: Sarawak Convention Bureau (SCB) commences a new era of Business Events as it relocates its headquarters to Plaza Aurora at Jalan McDougall, Kuching to further accelerate growth for the sector.

The launch of the new office was officiated by the Minister of Tourism, Arts, Culture, Youth and Sports Sarawak, Datuk Abdul Karim Rahman Hamzah, accompanied by Chairman of Sarawak Convention Bureau, Tan Sri Muhammad Leo Michael Toyad Abdullah.

“I wish to congratulate SCB on this milestone, and we hope for the team to continue with your great work for the future of Business Events in Sarawak,” commented the state minister.

SCB, the pioneering bureau in Malaysia, has cumulatively attracted 746 Business Events to Sarawak, contributing a direct delegate expenditure of RM 575.8 million in economic impacts, in addition to transforming Sarawak into a meeting hub in facilitating brand profile reputation, knowledge alliances, trade and investment, legacy development and other viable impacts beyond tourism.

“We have come a long way since we were first established in 2006. With this new mark in the Bureau’s chapter, we have never been stronger in advocating, and more importantly winning more Business Events that are in line with the state’s vision and direction,” said Leo Toyad commenting further on the launch.

His statement was supported by SCB’s COO, Amelia Roziman, “From our initial team of 7 to our current force of 28, our new home is a beacon of growth and aspirations. We look forward in developing this dynamic sector – in arms with the government, our convention ambassadors, industry partners, the media and the public.”

“Our new home will also house two headquarters from international associations in a bid to strengthen our destination’s position. We also encourage our clients and sector partners to make use of our spacious meeting room, which can easily accommodate up to 30 pax.” Amelia continued.

An example would be the first meeting for What About Kuching Festival 2018, which took place the very next day after the event.

SCB’s new office’s address is Level 3, Plaza Aurora Lot 20, Section 30, Jalan McDougall, 93000 Kuching, Sarawak, with no change to the telephone, facsimile numbers, and email addresses.