Although it began as a personal messaging service, its potential as a business tool cannot be overlooked.
WhatsApp is a mobile application with more than 1200 million users. Among them are surely you, your friends, your parents and the vast majority of your actual or potential clients.
WhatsApp Web as a business tool
Thousands of companies are already using WhatsApp as a marketing tool and also to provide better customer service.
This is due to the immense potential that its scope and immediacy offer, as it is one of the most frequently reviewed applications by users.
In other words, we all check our WhatsApp many more times a day than is “strictly necessary”.
Unlike other applications and social networks, WhatsApp users can hardly get into any general classification, they only need to have a smartphone with an internet connection, and that is basically a third of the planet’s population.
So there’s really no way you can’t take advantage of it in one way or another for your work or venture.
If you’re going to make intensive use of this tool, doing it from your phone can be a bit tedious, so your best alternative is to learn how to use WhatsApp Web and encourage your team or virtual assistant to do the same.
How do I use WhatsApp Web in my business?
WhatsApp Web is the version of WhatsApp for PC that allows you to view the same interface you see on your mobile but in the comfort of your computer screen or tablet.
Using your PC’s keyboard and commands, accessing your folders to send and receive files, and having other navigation tabs open simultaneously, makes communication and response times much faster.
Using WhatsApp Web is very simple.
You will need to have the App installed and running on your phone, have a good Internet connection on both devices and follow these steps:
Open the following URL in your browser (Chrome, Safari, Firefox or Opera): https://web.whatsapp.com. You will see that it displays a QR code for you.
Open the application on your mobile and display the upper right menu (three dots). Once there, select the “WhatsApp Web” option.
Scan the QR code, and you’ll immediately see the App interface display on your browser screen.
In this video you can see the procedure step by step:
If you require it, you can use an Android emulator for PC and assign a phone number without the need for a cell phone and a QR code, this alternative is a great trick for call centers and customer service centers, as it allows you to dispense with the mobile phone and still provide the tool to each of your operators.
The advantages of using WhatsApp Web on the computer, rather than from the phone are:
- Communication is faster
- You concentrate your work tools in one place
- You have immediate access to your files
- You can set it up without a mobile phone
There are also a couple of disadvantages that are worth mentioning, which are summarised in the fact that you can’t manage your contacts from your browser’s interface and you can’t use the voice calling and video chat tool either. You can record audios, though.
What can I use WhatsApp Web for in a company?
This is a fairly versatile tool that you can use for:
- Customer service and attention: It opens an effective and immediate communication channel, in which you can also send and receive images, screenshots, computer graphics and receipts.
- Marketing: You can inform your clients and prospective clients about your promotions, offers, events, news and new content. It also serves as a tool to capture leads through the creation of linked landing pages and to increase your sales overall.
- Ordering and booking: It has been proven that most WhatsApp users prefer to place orders and bookings by this means rather than by voice call, as messages leave a reliable record that can be better tracked.
- Internal Communication: WhatsApp serves to coordinate internal and external work teams, as it has coverage practically all over the world. It allows you, among other things, to make low-cost calls and check the location of your collaborators.
If you are going to use WhatsApp Web as a work tool, always establish a guide of behavior and internal language and facing the client.https://f128ba86eddd9f71abc800a95b8cb8d6.safeframe.googlesyndication.com/safeframe/1-0-37/html/container.html
Train your users in the correct use of the application and avoid the use of telephones and personal numbers.
Use WhatsApp’s business application instead, this way you will project seriousness and confidence.
-Credit to Free Malaysia Today
