Malaysia Healthcare Travel Council (MHTC) chief executive officer (CEO) Sherene Azli (center) poses with the local artists, during the launch of the ‘Share My Love’ campaign in Kuala Lumpur.
Kuala Lumpur, 13 February 2017: Quality, Accessibility, Affordability and Ease of Communication – those are the standards that Malaysian Healthcare Travel Council (MHTC) has set in turning Malaysia into the most preferred medical tourism destination in Asia.
Keeping in line with these standards, MHTC today launched its Share My Love campaign, which carries the same essence of their ongoing ‘Malaysia Loves You’ campaign.
“The new theme reflects the very fundamentals of Malaysian Hospitality which are love, care, compassion and warmth.
MHTC CEO Sherene Azli posing with several of the local artists with their masterpieces in the background
“It aims to carry our message further, that Malaysians are friendly as we extend our love and hospitality for everyone to embrace,” said MHTC Chief Executive Officer Sherene Azli in a press conference at the launch here today.
Sherene said the campaign, which kicked off last year, would help attract more people to come and experience top-notch quality medical services that Malaysia is offering.
Emphasizing on the theme, she said that this year’s campaign is in collaboration with seven imminent local artists of which had produced symbolic paintings to represent the theme.
These unique work of art were chosen as a medium to inspire a wide continuum of human emotions.
“It is a form of therapy that helps people in various ways. It has the capacity to ease and soothe our mind when life gets a little bit challenging.
“These artworks were produced by carefully selected artists who were each assigned a color from the rainbow and strived to weave unique messages into their work,” she added.
Local artist, Caryn Goh explaining her artwork while Pacha (left) and Haris look on.
Sherene said that each color carries certain values, such as red for safety, orange for growth, yellow for freshness, green for wellbeing, blue for wisdom, indigo for compassion while violet represents youthfulness.
The local artists involved were Caryn Koh, Pacha and Bali (mother and daughter), Haris Rashid, G.Thineswari, Intan and Andi Miranti (mother and son), Abdulrashade and Mini Marini.
The public are also invited to participate in the campaign’s contest which will be held until September 16th, 2017, where they can produce their own version of a heart doodle artwork.
The Malaysia Loves You campaign was launched last year by the Minister of Health, Datuk Seri S. Subramaniam and it is an ongoing health awareness campaign by Malaysia.
