AEON Teams Up with Kewpie to Spice Up The AEON Delicatessen Offerings

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The collaboration with Kewpie brings a fresh variety of options to the AEON Delicatessen range. From right: Naoya Okada, Azidah Alimuddin, Atsushi Miyata, Shimpei Okada, Low Ngai Yuen and Soon Soo Choong

Kuala Lumpur, 21 June 2024 – AEON is proud to announce an exciting new collaboration with Kewpie, bringing a fresh variety of options to the AEON Delicatessen range. The collaboration was launched at AEON Mall Cheras Selatan, Selangor.

As part of this partnership, AEON Delicatessen will introduce Kewpie’s spicy chili-flavoured mayo to 10 of its product variations, including sushi, bakery items, and delica offerings.

AEON Delicatessen introduces Kewpie’s spicy chili-flavoured mayo to 10 product variations, including sushi.

Azidah Alimuddin, Head of Retail Delicatessen, Bakery & Food Processing Centre at AEON said, “We continually strive to enhance the taste and quality of our products at AEON Delicatessen. We believe that this collaboration with Kewpie will offer something new and exciting for our customers. AEON is truly grateful for the opportunity to partner with such a well-regarded brand, known for its delicious mayonnaise and dressings.”

Attendees at the launch event included Atsushi Miyata, Managing Director of Kewpie Malaysia, Shimpei Okada, Deputy Managing Director of Kewpie Malaysia, Soon Soo Choong, Sales Director of Kewpie Malaysia, Naoya Okada, Managing Director of AEON, and Low Ngai Yuen, Chief Merchandising and Marketing Officer of AEON.

The event also featured a lively ‘treasure hunt’ and various other entertaining activities. 

Bloggers and KOLs participated in lively ‘treasure hunt’ activities during the launch event.

According to Naoya “This launch is part of AEON’s ongoing efforts to engage with its community through diverse programs and activities, celebrating AEON’s 40th anniversary. I am so grateful as the company has thrived, achieved success, and developed over the years. AEON will definitely continue to give the best products and services to our customers and our stakeholders. We want to extend our sincere thanks to our customers and partners who have been with us.”

AEON Delicatessen is continuously expanding its reach by introducing diverse new products. To meet the increasing demand for quality and affordability, AEON has refreshed its Delicatessen brand image and broadened its product range.

Currently, AEON Delicatessen features four brands: Coco Café, a cosy kopitiam-style eatery with a warm ambience; La Boheme, offering an array of oven-fresh breads, pastries, and puddings; La Boheme Coffee, known for its unique blend of beans from Brazil Cerrado, Colombia Huila, and Indonesia Sumatra; and the newly introduced Sucrée Amor that offers a variety of delicious desserts.