Petaling Jaya, 20 April 2022 – To welcome the month of Ramadan and soon, the Hari Raya Aidilfitri celebration, WCT Malls is decked out with Raya decorations leveraging on its Chupa Chups Raya Campaign that features the beauty of the unique traditional Malay culture. WCT Malls Management Sdn Bhd, the property investment and management business under WCT Holdings Berhad (“WCT Group”) has once again embarked on a collaboration with Chupa Chups to embellish its premises namely Paradigm Mall Petaling Jaya, Paradigm Mall Johor Bahru, and gateway@klia2 in Sepang to offer shoppers a sweet Raya experience with its unique selection of Hari Raya Aidilfitri decorations.
Childhood memories are often the most profound recollections that come to mind when people reflect on the most nostalgic moments in their lives. Inspired by the nostalgic local elements, the main atriums of the malls have been transformed into beautiful Chupa Chups lollipop ‘Kampung’ houses, and classic railway station alongside traditional game booths that we are familiar with to take us back down the memory lane. Such nostalgic decorations not only invite shoppers to reminisce about their childhood, but they may also captivate the younger generation especially to foster appreciation towards their cultural heritage.
Complementing the unique embellishments, are a line-up of activities and performances, as well as unique Raya shopping rewards for the mall visitors. Shoppers will get to experience a variety of interesting activities such as the Raya Bazaar, Ramadan Bazaar, Raya Sales, and many more when they visit WCT Malls. On top of that, shoppers who have not done their festive shopping can also drop by the booths at the main atriums of the respective malls to get their festive goods such as Kuih Raya, apparel, hampers, assorted local delicacies, and many more.
Selena Chua, Chief Executive Officer of WCT Malls Management said, “We are very happy to team up with Chupa Chups to create an exclusive Hari Raya experience for our shoppers to enjoy with their families. That being said, with all these unique decorations and entertaining events happening at our malls, we want to create a lively festive atmosphere for our shoppers.
“Now that we’ve entered the endemic phase, Hari Raya will be even more enjoyable this year, as people will be able to return to their hometown, reunite with their loved ones, and, most importantly, recapture the dearly missed raya shopping experience!”
In addition, the public is welcome to participate in a variety of entertaining events at the respective WCT Malls. Shoppers in Paradigm Mall PJ, for example, may participate in an on-ground contest, to showcase the uniqueness of their ‘baju raya’. Moreover, they also can take part in the ketupat hunt game in which they are required to search for the ketupats and collect as many of them as possible to earn attractive prizes and awards. This year, Paradigm Mall PJ is also partnering with Pgeon to launch a special delivery campaign that allows shoppers to deliver purchased items to their loved ones at a special rate.
As for Paradigm Mall JB, there will be a Little Miss Kebaya Contest Runway Show, Tik Tok Dance Challenge, and the Raya shopping voucher hunt for shoppers to participate and stand a chance to win special prizes. Recently, Paradigm Mall JB was recognised as the first-ever Premier Festive Mall by the Johor State government for its efforts in boosting Johor’s tourism that integrates cultural heritage and modern retail.
Moreover, gateway@klia2 is having an exceptional Raya Sales where shoppers can experience Raya Sales shoppers can enjoy great offers across a variety of brands and goods from mall and airport retailers. In addition, there are also some exciting activities for shoppers to join at gateway@klia2 such as Raya musical performances, online Raya photo and colouring contest as well as the Raya shopping voucher hunt.
Good news to all shoppers! They will be rewarded for their purchases with a variety of gifts throughout the month including a chance to bring home limited edition Chupa Chups merchandise such as Raya Packet, Tote bags, and Thermo Flask. For instance, shoppers who spend a minimum of RM150 and above on a maximum of 3 combined receipts on the same day can redeem the exclusive Chupa Chups Thermo Flask. Click here for more information on the redemption’s tier.
Moving forward, WCT Malls will continue its efforts to ease consumers’ shopping experiences by providing a safer and comfortable atmosphere where visitors may shop with a peace of mind, given the increase in visitors and activities at the malls. As part of WCT Malls’ initiatives to provide comprehensive safety precautions to maintain a more hygienic setting, the nanoe™ X technology air purifications have recently been installed across all its premises through a strategic partnership with Panasonic.