Kuala Lumpur, 18 March 2022 – Sportboleh Sdn Bhd owner of LILA® Movementechnology brand of high-performance products announces its Official Wearable Resistance Partnership with Malaysia’s premiere high-performance sport science service organization, the National Sports Institute of Malaysia (ISN).
“We’re stoked by this partnership with ISN and to continue supporting efforts to raise the profile and performances of Malaysia’s elite athletes at the world level says Joseph Dolcetti, LILA CEO and the former Head of High-Performance Training at ISN. “ISN is what brought me to Malaysia in 2000. I’ve been proud to watch ISN and Malaysian sport become truly world class and it’s an honor to continue to support ISN, Malaysian sport and now with LILA, the development of the Malaysian sport economy.’
Eugene Ho, the Head of Sales (Asia-Pacific) and himself a former national squash athlete with SRAM explains ‘our signature line, the award winning and multi patented LILA EXOGEN® wearable resistance technology was developed right here in Malaysia at ISN by our CEO and is recognized today as one of the most specific strength training tools for sport, fitness and rehabilitation. If you have a movement problem, be it poor posture, a hook or slice in your golf swing, or the need to compete at elite sport speeds, EXOGEN can help! We were blessed to have many of our global superstars as early adopters like Dato Lee Chong Wei, Datuk Nicol David and Olympian Farah Ann Abdul Hadi.
“It makes me feel like Ironman! It is so different from traditional weight training. It is comfortable and not bulky and when I remove it, I feel light and am able to increase my speed and movement on court!” – Dato Lee Chong Wei (TheStar)
Today, LILA EXOGEN has many of the best athletes and programs in the world on board including Steph Curry and Golden State Warriors, Denver Nuggets, LA Dodgers, Houston Astros, Canelo Alvarez, the New Zealand All Blacks, Justin Gatlin and USA Track & Field, Su Bing Tian and China Olympic Council. ISN is our first Malaysian partnership, and they join an elite list of partners including Paris St Germain FC Performance Team, the UFC Performance Institute and AUT- Sport Performance Research Institute of New Zealand.
This partnership will focus on ensuring all Malaysian athletes have access to the EXOGEN technology and to promote the development of ISN as our home for wearable resistance research, new technology product testing and EXOGEN Experience and Education Center. ISN and LILA are proving – Malaysia is now a tech leader on the global scale, welcome to the movement revolution!