Kuala Lumpur, 18 October 2021 – Amazfit, a global leader of wearable and smart technology, has proudly revealed their new brand identity that boldly reflects its customers’ values and lifestyles: living their passions and exploring infinite possibilities.
Amazfit is a brand owned by Zepp Health (NYSE: ZEPP) that has shipped over 100 million devices since 2014. In a constantly changing world where customers are presented with endless opportunities and experience evolving moods, feelings and goals, the Amazfit brand provides endless possibilities, demonstrating passion, spontaneity and optimism.
The new identity reflects this through a broad range of bold colours and a playful evolution of the Amazfit logo.
“We have become a part of people’s lifestyle – helping them showcase their personality, energy and attitude. Therefore, we decided to refresh and upgrade the Amazfit brand, to better express our vision and encourage people to live healthier lifestyles. For the first step in this journey, I am excited to show you the new Amazfit logo. It represents a colourful world and shows the value of being inclusive,” says Amazfit CEO Huang Wang.
Fashionable Innovative Technology
Flaunting the concept that smart devices can become a vehicle of personal style on or off the runway, the exciting partnership with leading fashion trailblazers HELIOT EMIL as the Official Global Wearable Device Partner and Christian Cowan as the Amazfit GT3 Experience Consultant will raise the bar through the integration of Amazfit into Paris Fashion Week Spring/Summer 2022 and New York Fashion Week.
Amazfit’s smartwatches, including the GTR 2, GTS 2e and T-Rex Pro, are designed to help people take their first steps into smart fitness while looking super-stylish, which perfectly aligns with HELIOT EMIL’s unique fashion philosophy.
“Never stop innovating and keep pushing the semantic dialogue within the creative industry,” said HELIOT EMIL.
Where Style Meets Health
The Amazfit GTR 2 and GTS 2 series are equipped with the latest self-developed BioTracker™ 2 PPG high-precision optical sensor. Thanks to the powerful sensor engine, it truly realises all-round health protection.
A PAI value is calculated using an algorithm to process various data such as your heart rate, exercise time, and other complex health information. This value provides a personalised health evaluation for each user based on their specific health data, offering everyone a unique experience.
