KUALA LUMPUR: Online shoppers will no longer have to go through lengthy procedures and waste time when paying for their purchases.Leading eCommerce shopping cart software solution provider, SiteGiant now offers shoppers seamless payment through MOLPay’s unified integration, interconnected checkout process.With this, shoppers can now pay faster, while online business owners can also receive payments instantaneously.
“A seamless checkout process greatly helps reduce the payment abandonment rate and helps increase a customer’s purchase intention,” said SiteGiant’s Chief Executive Officer, Stanley Lim.Also, a fast checkout process does not disrupt the customer’s shopping experience compared to the conventional method where they are usually redirected to another checkout page.
According to a survey by Amazon Inc., an additional second of load time on their product pages cost them US$1.6 billion losses in annual sales.
With 136 percent mobile penetration in Malaysia, revenue from online shopping is expected to hit USD$3.1 million by 2018.
A retail consumer research by Accenture in 2016 revealed that 48 percent of shoppers found it easier to make purchases using their mobile devices compared to 42 percent in 2015.
It also stated that retailers were adapting to consumer demands by improving their mobile capabilities.
The seamless checkout process by SiteGiant is extremely compatible with the features of mobile devices which is vital in ensuring a promising mobile user experience.
According to MOLPay Sdn Bhd’s Chief Executive Officer, Eng Sheng Guan, for a better user experience, MOLPay emphasises that a seamless checkout process be built-in for companies.
“In Malaysia, not many companies realise the importance of a good user experience, and this is one of the reasons they are not securing more customers and closing as many deals as they should,” he added.
