Sarawak Convention Bureau and Supernewsroom are Tribal Allies for Redefining Global Tribes Campaign


Kuching, 31st July 2017 – In a world of saturated information networks, getting your organization’s story out can be a huge battle. Convention organisers and associations looking to boost their national and international profiles and expand their world influence would do well to execute aggressive membership drives and hire strategic public relations experts.

“The Sarawak Convention Bureau (SCB) believes that strategic communications and public relations is a crucial growth force and a real return on investment for all types of national and international associations who are trying to expand their reach in the world, grow their membership, or achieve a wider audience for their products,” said Amelia Roziman, Chief Operating Officer of SCB.

“Public relations firms specialize in mindful strategic planning, media management tools and extensive networks for the benefit of associations everywhere,” she adds.

In line with SCB’s efforts to increase brand presence in both the international and local scene, Supernewsroom – Asia’s 1st digital media relations platform was named as their official PR consultants and tribal ally in its latest and boldest marketing initiative yet – the Redefining Global Tribes campaign.

“What matters most in profiling associations, is consistent messaging via an integrated public relations plan that utilizes both traditional and social media platforms, and capitalizing on key influencers via its digital PR platform, Supernewsroom,” said Manminder Kaur Dhillon, Founder and Chief Executive Officer of Supernewsroom.

She adds, “Integrated PR strategies can raise the visibility of not just associations and conference organisers, but also the destinations that such associations choose to hold their Business Events, which ultimately grows membership and participation.”

Manminder will be sharing her expertise at “We Are the Global Tribes – Redefined Business Forum”; a panel discussion centering on the different elements required to create a purposeful global tribe in driving the Business Events sector forward.

Her brainchild – Supernewsroom, is a digital media relations platform that contains an extensive media database of over 25,000 up-to-date contact information on editors and journalists spanning across Southeast Asia. Via Supernewsroom, subscribers will be able to send press releases, media invitations and pitches to their respective media houses and track media coverage through the media tracking tool, amongst other features.

For over a decade, Sarawak Convention Bureau’s staggering 80 percent win rate at bidding for Business Events has been made possible thanks to its usage of strategic public relations and bold marketing campaigns. In achieving its dual-headed core business objectives, SCB continues to market Sarawak as the prime Business Event destination to prospective buyers.

For more information on the Redefining Global Tribes campaign, email or call 082-242516.

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