
Kuala Lumpur, 25 March 2025 – Malaysia’s position as a regional logistics hub brings immense opportunities but also significant challenges. Congested ports, fluctuating regulations, and rising operational costs require businesses to adopt innovative solutions. Samsung SDS’s Cello Square steps into this space with transformative digital tools designed to tackle the most pressing logistics issues.
One of the platform’s critical strengths is its seamless integration of AI and big data. These features empower businesses to predict supply chain disruptions, optimize delivery schedules, and improve resource allocation. This precision is especially vital for industries like manufacturing, where delays can result in halted production lines and unmet client commitments.

“We operate a global integrated control center that can monitor ships in real time 24 hours a day, and we automatically detect logistics supply chain risks and check for vessel abnormalities. We use AI to update risk levels every two hours,” Kim Seong-Gon, Head of Cello Square Operation Team said at the Cello Square Media Day in Seoul recently.
Malaysian companies are already experiencing the benefits of Cello Square. With the platform’s predictive analytics, businesses have been able to significantly reduce idle shipping times, leading to direct cost savings and improved customer satisfaction.
The platform’s ability to handle complex logistics scenarios, such as multi-modal transportation and customs clearance, also makes it indispensable for exporters. Additionally, its emphasis on sustainability through carbon tracking aligns with the global push toward greener supply chains. For businesses looking to innovate and lead, Cello Square provides the tools necessary to stay ahead in a competitive market.
Discover how Cello Square is transforming Malaysian exports at https://www.cello-square.com.