
Kuala Lumpur, 19 March 2025 – Cello Square by Samsung SDS is reshaping Malaysia’s logistics sector with its digital platform, offering real-time tracking, instant quotes, and seamless settlement operations. In the face of port congestion and supply chain disruptions, the platform helps businesses streamline processes, reduce costs, and improve efficiency.
“With Cello Square, users can quickly access a wide range of logistics information and solutions, while loaded data is automatically analyzed to support decision-making in logistics operations,” said Kooil O, Executive Vice President of Samsung SDS.
In today’s fast-evolving business landscape, logistics stands as one of the most dynamic and challenging sectors. With rising consumer expectations and global supply chain disruptions, businesses are forced to rethink how they manage their operations.
Malaysia, a key hub for Southeast Asian trade, faces similar challenges. As a hub for Southeast Asian trade, Malaysian businesses face a wide array of challenges such as port congestion, regulatory changes, and fluctuating fuel prices. These issues demand innovative solutions that can streamline processes and cut costs.
Cello Square by Samsung SDS is at the forefront of this shift, enabling Malaysian businesses to enhance supply chain efficiency and reduce disruptions.
Recent port congestion issues in Malaysia, particularly in Port Klang, have highlighted the importance of real-time visibility in logistics. The congestion crisis, which peaked in mid-2022 and extended into 2024, caused significant delays. In July 2024, Port Klang was still facing delays, although improvements were being made with average wait times reduced to 15 hours, according to an article titled “Port Klang on track to normalcy after months of delays,” reported by The Star.

With Cello Square, rerouting shipments became more efficient, helping businesses avoid major losses. For Malaysia’s booming e-commerce sector, digital platforms like Cello Square are invaluable. The platform’s data-driven insights and ability to track carbon emissions help businesses not only meet delivery demands but also align with sustainability goals. As online shopping continues to grow, the need for efficient last-mile delivery and accurate inventory management becomes critical. Cello Square is helping businesses adapt to these changes with speed and precision.
Technology is no longer optional in logistics; it’s a necessity. Cello Square is significant in a world driven by efficiency and adaptability. Learn more about modernizing your logistics at https://www.cello-square.com/.