- Jewel Cafe launched the official opening of its 14th outlet in Malaysia at AEON Station 18 Mall in Ipoh, serving up customers with fast and free reviews and appraisals of gold, luxury watches like Rolex, and luxury bags like Louis Vuitton.
- Taking inspiration from café settings with a cozy atmosphere, Jewel Cafe enables customers in experiencing hospitality and excellent customer service.
- To celebrate its latest outlet opening, customers can visit the outlet not only to enjoy a range of complimentary services but stand a chance of winning lucky draw prizes.
Kuala Lumpur, 6 March 2025 – Jewel Cafe, a renowned Japanese-founded luxury goods buyer has opened its 14th outlet in Malaysia and plans to expand further with up to 20 stores across the country in the near future, as part of its growth strategy.
The latest store located at AEON Station 18 Mall in Ipoh, marks the brand’s first venture into the state capital of Perak. Since its debut in Malaysia 13 years ago, Jewel Cafe has rapidly expanded, growing steadily from just two outlets to become a trusted name in luxury goods purchasing nationwide.
This expansion reaffirms Jewel Cafe’s commitment to delivering excellent customer service and providing a cozy, welcoming environment for those looking to sell their pre-loved luxury goods and gold jewellery.
The latest store offers a unique café-inspired shopping experience, where customers can enjoy free beverages and snacks while having their luxury items appraised. The store prides itself on fast, complimentary appraisals and instant cash payments once a sale is agreed upon. Customers who sell RM150 worth of goods are also eligible for exciting lucky draw prizes, making the visit even more rewarding. Once the sale is agreed upon, customers will receive instant cash payments for their transactions.
Driven by its commitment to help more customers turn their pre-loved, branded goods and gold jewellery into instant cash within a cosy, café-like setting that boasts exceptional customer service, the company’s aggressive expansion comes as little surprise, for it aims to serve an even bigger pool of available customers out there.
“Expanding to 14 stores in Malaysia is a significant achievement for us, and we couldn’t have done it without the loyal support of our customers. When we first started, our business focused primarily on recycling unused jewellery and precious metals. Over time, customers began asking if we also bought branded watches and bags, and if they could sell other unwanted items from their homes or use our services to verify an item’s authenticity,” said Jewel Cafe President Jun Arakaki.
As we continued to receive more of such requests, we realized there was a gap in the market for such needs and we moved to expand our purchase categories to encompass a wider variety of goods. This is how Jewel Cafe shaped into the brand we are today,” added Arakaki.
Jewel Cafe also accepts broken items or those with missing parts, providing appraisals for even fragmented goods. Customers can walk in without an appointment and receive a fair, transparent quote based on the current market value of their items. The company’s commitment to competitive prices ensures that customers walk away with the best possible returns for their luxury possessions.
“We also provide free services, including jewellery cleaning and cashback coupons for future visits. Our goal is to create a long-term relationship with our customers, offering them the best prices, service, and experience,” Arakaki said.
With 14 locations in major malls across Malaysia, the brand continues to prioritize convenience, security, and customer satisfaction. The list of current locations includes stores in Kuala Lumpur, Selangor, Penang, Johor, and Perak.
With an extensive distribution network of over 300 directly-managed stores all over Japan and overseas, the brand prides itself as the people’s preferred choice of a trusted purchaser and expert of specialty items – where anyone can conveniently and securely offload and sell their luxury possessions.
To learn more about Jewel Cafe and its newest updates, visit its website: https://jewel-cafe.my/ or follow its social media channels on Facebook: Jewel Cafe Malaysia | Kuala Lumpur | Facebook and Instagram: Jewel Cafe Malaysia (@jewelcafe.my) • Instagram photos and videos.
