Kuala Lumpur, 8 March 2024: Adrenalin eSystems Ltd, a group company of Intellect Design Arena Ltd and a pioneer in open HR technology for over two decades, recently launched its cutting-edge People Experience Platform at the Malaysia HR Tech Conference and Expo held on March 5–6, 2024, at the Sime Darby Convention Centre (SDCC) in Kuala Lumpur.
This launch marked a significant milestone in their journey towards enhancing employee engagement and productivity across Malaysia and the broader Southeast Asian region.
“We are thrilled to introduce our innovative People Experience Platform to the Malaysian market, empowering organizations to elevate their workforce experiences and drive sustainable growth. Malaysia is an important market for us, and we have concrete plans in the pipeline to expand our presence in the region soon. We will be scaling our talent pool by 30–50 people within the next 2 to 3 years, solidifying our commitment to driving impactful change in the HR landscape in Malaysia and Southeast Asia,” stated Srinivasa Bharathy, CEO & MD, Adrenalin eSystems.
Adrenalin MAX, the new human capital management suite (HCM), is designed by experts using headless technology platform architecture (MACH) to give organizations the re-imagined HR experience. The platform is cloud-native, allowing for faster implementation and easy extensibility by way of APIs, with game-changing additions like AI & analytics, mobile apps, and a chatbot.
With over 1500 global enterprise customers and more than 2.5 million users across 70 countries, Adrenalin is committed to expanding its presence and fostering talent development in Malaysia, with a strategic vision to establish the country as its regional hub in Southeast Asia.
Malaysia’s HR Tech market is projected to grow at a CAGR of 15.7%, and Adrenalin aims to capture a significant market share, targeting revenues of US$20 million to US$25 million by FY26.
In line with its expansion strategy, Adrenalin has implemented comprehensive initiatives, including bolstering its sales and implementation teams, forging strategic partnerships, and intensifying its brand presence through targeted events and industry collaborations.
“We are excited to embark on this journey of growth and innovation, as we collaborate closely with industry experts and stakeholders to deliver unparalleled value to our customers. Furthermore, we are closely engaging with industry associations and partners across Malaysia to leverage their expertise and network to reach out to more customers and establish a strong presence,” said Patambi Anantha Raman, Vice President & Business Head, APAC Adrenalin eSystems.
